|
|
 |
|
Viewing report
|
|
|
|
Uses of Streaming and Digital Media: Results and Analysis of a Benchmark Research Study
StreamingMedia.com, Jan 2004, Pages: 60
In July 2003, StreamingMedia.com in conjunction with Aberdeen Group, administered two separate web based surveys, asking respondents about their usage of streaming and digital media in a business and personal context. It also asked them about their patterns of use of rich media, including frequency, session length, and preferred media players.
This report summarizes the survey responses and provides our analysis of the data. Most importantly, this report translates that data and analysis into specific recommendations and the direct impact for enterprises, content providers, and end-users of digital media.This report is based on more than 3,000 survey respondents, making it a statistically accurate benchmark for the industry. Also, within the report, survey results are analyzed in aggregate, by interest group, and by company size. It also includes Aberdeen’s impact and recommendations on how business users should take action from the report findings.
This report contains statistically significant measurements of:
- Usage rates of business and personal applications that involve streaming and digital media, with segment analysis by company size and interest group
- Planned spending on streaming and outsourced technologies, services, and applications for the next 12 months
- User frequency and session lenght of streaming media sessions, with segment analysis
- Media player installed base and preference
- Adoption rates for file-sharing/peer-to-peer, subscription, and for-pay content services.
This report enables enterprises to compare their current usage of these applications to the survey results and ask, am I a leader or a laggard? Leaders in one application should examine other applications with similar adoption rates for opportunities to increase the leverage of their investments. Laggards can use this analysis to determine where to start.
Customers who bought this item also bought
Streaming Media - Market Opportunities, Strategies, and Forecasts, 2007 to 2013
Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015
Streaming Media Advertising: Spending Analysis by Avail, Brand and Content Category
Wireless Streaming Media: Markets and Business Opportunities
Streaming Media: Market Opportunities, Strategies, and Forecasts, 2004 to 2009
Enterprise Streaming Media Market Opportunities, Strategies, and Forecasts, 2004 to 2011
World Media Streaming Platform Markets
Streaming Media Growth and Content Category Share: 2006 - 2010
iBroadcast Infrastructure and Streaming Media Technology Report: The Next Investment Wave: 2002-2004
Digital Media - Online Video Media
Wireless Streaming Media: Hard Numbers on Supply and Demand
IP Video and Streaming Media 2001: Worldwide Server, Services, Content and ROI Analysis with Market Forecast 2001-2004
|
|
|
|
