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Bath and Shower Products in Poland
Euromonitor International, June 2009, Pages: 30
Bath and Shower Products in Poland
Euromonitor International
June 2009
List of Contents and Tables
Executive Summary
the Primacy of Appearance Propels Demand for Cosmetics and Toiletries
Ongoing Product Specialisation and Segmentation
Multinationals Hold Dominant Positions
Specialist Retailers Gain Ground
Optimistic Forecast for Future Growth in Cosmetics and Toiletries
Key Trends and Developments
Rising Importance of Health and Wellness Impacts Sales of Cosmetics and Toiletries
Celebrity Endorsement Being A Popular Promotional Tool
Domestic Companies Aim at Strengthening Their Positions
Product Specialisation A Key Direction in New Product Development
Anti-ageing, A Hot Trend
Market Data
Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008
Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008
Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008
Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008
Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008
Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008
Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008
Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013
Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions
Laboratorium Kosmetyczne Dr Irena Eris SA
Strategic Direction
Key Facts
Summary 1 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 2 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Company Background
Production
Summary 3 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2007
Competitive Positioning
Summary 4 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2008
Oceanic Przedsiebiorstwo Farmaceutyczno-kosmetyczne
Strategic Direction
Key Facts
Summary 5 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Key Facts
Summary 6 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Operational Indicators
Company Background
Production
Summary 7 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Production Statistics 2007
Competitive Positioning
Summary 8 Oceanic Przedsiebiorstwo Farmaceutyczno-Kosmetyczne: Competitive Position 2008
Pollena-ewa SA
Strategic Direction
Key Facts
Summary 9 Pollena Ewa SA: Key Facts
Summary 10 Pollena Ewa SA: Operational Indicators
Company Background
Production
Summary 11 Pollena Ewa SA: Production Statistics 2007
Competitive Positioning
Summary 12 Pollena Ewa SA: Competitive Position 2008
Soraya SA
Strategic Direction
Key Facts
Summary 13 Soraya SA: Key Facts
Summary 14 Soraya SA: Operational Indicators
Company Background
Production
Summary 15 Soraya SA: Production Statistics 2007
Competitive Positioning
Summary 16 Soraya SA: Competitive Position 2008
Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo
Strategic Direction
Key Facts
Summary 17 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
Company Background
Production
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2007
Competitive Positioning
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 15 Sales of Bath and Shower Products by Subsector: Value 2003-2008
Table 16 Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008
Table 17 Bath and Shower Products Premium Vs Mass % Analysis 2003-2008
Table 18 Bath and Shower Products Company Shares by Retail Value 2004-2008
Table 19 Bath and Shower Products Brand Shares by Retail Value 2005-2008
Table 20 Forecast Sales of Bath and Shower Products by Subsector: Value 2008-2013
Table 21 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2008-2013
Table 22 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2008-2013
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