|
|
 |
|
Viewing report
|
|
|
|
Marketers Look to Video Games to Drive Their Messages Home
Yankee Group, The, July 2004
While traditional advertising media is losing its effectiveness, new opportunities such as video games are presenting themselves to advertisers. With more than 108 million U.S. gamers 13 years and older, video games represent a significant opportunity to reach consumers. Further, gamers tend to be receptive toward advertising.
Video game advertising comes in three basic formats—in-game advertising,
advergaming, and Internet advertising on gaming Web sites. This report focuses on ingame advertising and advergaming.
Customers who bought this item also bought
Video Game Advertising
In-Game Advertising Market - Advertising and Video Game, 2009-2013
Video Game Advertising: Getting to the Next Level
Serious Games - Advergaming, Edugaming, Training and More
Electronic Gaming in the Digital Home: Game Advertising
In-Game Advertising: Market assessment and forecasts to 2014
Video Game Genre Forecasting
World Video Game Market 2009-2013
Video Games - Global Strategic Business Report
Video Games in the United States 2008
Video Game Market - Changing Competitive Equation
Video Games: Where to now?
|
|
|
|
