While traditional advertising media is losing its effectiveness, new opportunities such as video games are presenting themselves to advertisers. With more than 108 million U.S. gamers 13 years and older, video games represent a significant opportunity to reach consumers. Further, gamers tend to be receptive toward advertising.
Video game advertising comes in three basic formats—in-game advertising, advergaming, and Internet advertising on gaming Web sites. This report focuses on ingame advertising and advergaming.
