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Drug Store Shopping Habits Of Americans Aged 50 And Over
Primary Research Group, July 2004, Pages: 150


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This report gives extensive data on how often older Americans go to the drug store, which pharmacies they visit, how much they spend and what products they buy.

Also gives detailed data on internet shopping for items typically found in drug stores, drug purchases from Canada and through internet and direct mail channels.

Gives overall customer loyalty and drug store satisfaction ratings. Offers data on number of prescriptions filled per person and extent of insurance coverage.

Offers detailed store name recognition and use data for the following drug chains among others:

- Revco. Eckerds
- CVS
- Rite Aid
- Genovese
- Thrifty Payless
- Duane Reed
- Walgreens
- Long’s
- Walmart,
- Savon

Presents detailed demographic data for a wide range of product purchases, including cosmetics, food products, painkillers and cold remedies, prescription medicines, toothpaste, shaving products, hair care products, tobacco products and vitamins/supplements.

Sample Questions (45 in total)

1) About how many time s per month do you go to the pharmacy?
2) Have you ever purchased prescription medicine from a Canadian supplier?
3) Do you purchase makeup and beauty aids regularly at your pharmacy?

This report is broken down into 16 segments (outlined in the contents) which can be purchased individually.

For more information on purchasing individual segments please click 'Enquire before Buying' at the top left side of this description.


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