Introduction 1 Corporate strategy 2 Target audiences 2 The perfect tool 2 Making an impression 3 Transparency 4 Business to business 7 Supply chain management 7 Back to base 7 Collaboration and data synchronisation 8 Investment opportunities 8 Farmers do it on the web 9 Old media meets new 10 Business to consumer 11 Meeting all needs 11 Brand awareness 11 Relationship building 12 Privacy 13 Personalisation 13 Cross channel promotions 15 Loyalty & reward schemes 16 Online grocery 17 Diversification opportunities 18 Multicultural populations 18 Accessibility 19 Community action 20 Marketing to kids 20 Conclusion 22 Online sources of information 23 Free email newsletters 23 Other research reports 23 Global news and feature articles 23
