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Wine in China to 2008
Datamonitor, July 2004
Introduction
This databook is a detailed information resource covering all the key data points on wine in China. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2003 and full forecasts to 2008.
Scope
Contains information on four key categories: fortified wine, sparkling wine, still wine, vermouth.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
Highlights
The market for wine in China saw significant growth between 1998-2003, growing at an average annual rate of 10%.
The biggest consumers of wine in China in 2003 were people aged 35-44. The age group that drank the least wine was the 55+ group.
Reasons to Purchase
Discover the major quantitative trends affecting wine markets.
Understand consumers consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.
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