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Enterprise Mobility: Wireless Trends in the Corporate Market
eMarketer, Sep 2004


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Employees at major corporations are more mobile than ever. Plus falling prices for laptop and printers have put working on the go within reach of even small businesses. Furthermore, the growing availability of both Wi-Fi and high-speed wireless networks mean a connection to the office is never far away.

Attention: Large and Small Businesses around the World, Hardware and Software Manufacturers, Telecoms and Wireless Application, Equipment and Service Providers.

The Enterprise Mobility report catches up with the fast-paced growth of mobile work force around world — and there are a lot of them. IDC predicts that two-thirds of US workers and approximately 55% of Western European workers will be traveling for business by 2006. Their need to function as mobile appendages of their companies will drive the market for enterprise wireless applications and services.

The sheer number of mobile business users is, of course, an important statistic. However, as data applications become indispensable tools for companies of all sizes, the ways in which corporations employ wireless devices to drive productivity and efficiency throughout their organizations will arguably become an even more important metric.

Among the questions Addressed by the Report:

- What direction is the market taking in terms of subscriber and revenue growth?
- Where are the opportunities for businesses, wireless carriers and applications vendors and what challenges lie ahead?
- What are the pitfalls those same organizations face — and how can they be avoided?
- What factors are driving companies to implement wireless technologies?
- Which applications and devices will have the most significant uptake?

Drawing on aggregated data from leading marketing research firms, investment banks and technology research firms, in combination with eMarketer's proprietary projections and analysis, the Enterprise Mobility report gives you the intelligence you need to thrive in an expanding, wireless business world.

Information Sources
- Analysys Research
- Center for Telecom Management - University of Southern California
- CIO Magazine
- International Data Corporation (IDC)
- Perot Systems
- Strategy Analytics
- Yankee Group



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