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Retailing in China
Euromonitor International, May 2009, Pages: 123
Influenced by the global financial crisis, economic development in China slowed down in 2008, but GDP still grew by over 9% in real terms. Stimulating domestic demand is one of the Chinese government’s measures to combat the economic downturn. The rural home appliance subsidy programme, for example, aims to boost the sales of electronics and appliance products and general retailing in the rural areas. Overall, retailing in China still remains robust, with double-digit growth in current value terms.
Accelerating urbanisation and the booming property market in China have fuelled the development of many retailing sectors, among which hypermarkets record the most robust growth in 2008. In addition to the penetration into more inland and lower-tier cities, hypermarket players have endeavoured to come up with new types of outlets to entice consumers especially in such mature markets as Shanghai and Beijing. Shanghai Lotus Supermarket Chain Store opened its first neighbourhood hypermarket in Shanghai in late 2008, with daily necessities including fresh and live food accounting for the lion’s share of its total offer in this 10,000 sq m new outlet.
Retailing in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers.
There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Why buy this report?
- Get a detailed picture of the retail industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
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