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Canada Online, 2004
eMarketer, June 2004, Pages: 106
The Canada Online report analyzes the important trends that shape the mature, but still evolving, usage patterns of Canadian users -- at business, at home and in school. It provides both a broad and in-depth analysis of demographics of this digitally advanced country.
The Report Address These Demographic Groups -- and Questions:
- Age
- Gender
- Income
- Education
- Race/Ethnicity
- Region
- Location: Home, Work, School
- Usage by Employment Status
- Who's Not Online and Why?
- And many more...
Here is an example of the type of statistics and analysis that fill the report:
Online Demographics: By the Numbers -- Age
Canada's population is aging. The median age reached an all-time high of 37.6 in 2001, according to Statistics Canada. At the same time, fertility rates have fallen. Canada, overall, is older than the US. As of July 2003, 31% of the Canadian population was between the ages of 35 and 54 and 23% was 55 or older. By comparison, in the US, 29.5% are 35 to 54 and 21.5% are 55 or older.
There are 13.3 million adults and 3.9 million children online in Canada, according to comScore Media Metrix. As in the US, younger Canadians make up a greater portion of Internet users, but there is a sizeable middle-age contingent to the Internet population. More than one-third of Internet users are ages 35 to 54.
Looking solely at adult Internet users, one-third are ages 18 to 34, while 36% are between the ages of 35 and 49.
You will find more charts, graphs and analysis like what you see above inside the Canada Online report.
Cover the Country -- All in One Report
With data aggregated from a broad range of research firms and governmental agencies, including ComQUEST, Forrester Research, Ipsos-Reid, Maritz Canada, NFO Cfgroup, Solutions Research, Statistics Canada and Yankee Group, in combination with eMarketer's proprietary projections and analysis, the Canada Online report gives you the information you need to make intelligent decisions regarding e-business opportunities in Canada.
Information Sources
- ACNielsen
- ComQUEST Research
- comScore Media Metrix
- eMarketer
- Forge Marketing
- Forrester Research
- International Data Corporation (IDC)
- International Telecommunication Union (ITU)
- Ipsos-Insight
- Ipsos-Reid
- Leger Marketing
- NFO CFgroup
- PricewaterhouseCoopers (PwC)
- Solutions Research Group Consultants
- Statistics Canada
- Wilkofsky Gruen Associates
- Yankee Group
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