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E-Mail Marketing, 2004
eMarketer, June 2004, Pages: 143
I Tribulations, Challenges & Opportunities
US Marketers' Attitudes toward E-Mail Marketing
US Marketers' Attitudes Regarding Marketing Effectiveness Changes over the
Next Three Years, by Media
Challenges Cited by North American Marketing Decision-Makers Regarding
E-Mail Marketing
Ways in which E-Mail Marketing Could Be Improved over the Next 12 Months
according to North American Marketing Decision-Makers
US Consumer Attitudes toward Legitimate E-Mail Marketing and Spam
A. Why E-Mail? (Why Not!)
Online Activities Conducted 'Very Often' or 'Often' by Adults in the US, by
Purpose
Online Activities of Adult and Senior Internet Users in the US
Online Activities of US Teens Ages 13-19
Online Activities among All US Males Ages 18-34
Number of Times per Year US Online Consumers Want to Hear from
Retailers
Why Not (E-Mail)?
US Consumers' Levels of Trust in Advertising, by Type
Negative and Positive Attitudes that US Consumers Have about Commercial
E-Mails, by Dial-Up vs. Broadband Connections
Top Reasons US E-Mail Users Lose Interest in Permission E-Mail Marketing
Most Annoying Form of Online Advertising according to Internet Users in
the US
Methods* that US Adults Would Prefer to Receive Information Regarding a
Company's Products and/or Services
US Consumers' Attitudes Regarding Marketing and Advertising
Types of Media US Internet Users Would Find Very Hard to Give Up, by Type of
User
Biggest E-Mail Delivery Concerns of E-Mail Marketers
II The E-Mail Universe:Volume, Types and Usage
US Adult Internet Users with a Work E-Mail Account
US Adult Internet Users with a Personal E-Mail Account
A. E-Mail Volume & Types
E-Mail Volume in the US
Growth of Sponsored E-Mail Messages and Total E-Mail Messages in the
US
Number of E-Mails US Internet Users Receive Daily
E-Mail Volume in the US
Volume of E-Mail US Internet Users Receive on a Typical Day
Volume of E-Mails US E-Mail Users Receive in Their Personal and Work In-Boxes
Daily
E-Mail Messages US Consumers Receive Each Week in Personal Accounts, by
Number and Share of Total
Types of Commercial E-Mail
B. How Individuals Use E-Mail & How Companies Manage It
E-Mail Usage among US Internet Users, by Unique Visitors, Reach and Average
Time
Customer Service Format Preferred by US Broadband Customers*
Preferred Methods US Consumers Use to Contact Companies about Customer
Service Issues
Preferred Methods US Consumers Use to Contact Companies about Customer
Service Issues, by Household Income
Managing E-Mail Marketing
E-Mail Marketing Deployment Now or Planned in the Next 12 to 18 Months by US
Marketing Executives
Most Important Features to US Marketers When Selecting an E-Mail Marketing
Application and/or Outsourced Service Provider
III Advertising & Marketing, Spending & Revenues
E-Mail Advertising Spending in the US
Digital Marketing Budget Spending, by Channel
E-Mail Advertising Spending in the US
US E-Mail Marketers' Expectations Regarding 2004 Spending Changes,
by Type
US Marketers' Expectations Regarding 2004 Budget Allocation Changes, by
Channel
A. E-Mail Marketing (and Its Place In Online Budgets)
US Online Marketing Spending, by Type
US Online Marketing Spending, by Type
US E-Mail Marketing Spending, by Segment
US Online Marketing Spending, by Type
US E-Mail Marketing Spending, by Segment
US E-Mail Marketing Spending, by Segment
Acquisition E-Mail Marketing Spending in the US
E-Mail Marketing Spending in the US
Advertising Spending by SMEs in the US, by Media
B. Profitability Factors
Characteristics of Non-Loyal vs. Loyal Subscribers* to Marketing E-Mails in
the US
Revenues per E-Mail Delivered by Retail and Catalog Companies
Revenue, Cost and Response Rates for Direct Response Marketing in the US, by
Media
Orders per Marketing E-Mail Delivered in the US
IV E-Mail's Marketing Strengths
A. How E-Mail Helps Overall Marketing
Attitudes Regarding Retailers among US Internet Users Who Receive and
Subscribe to Retailer E-Mails vs. Those Who Have Not
Most Successful Promotion Vehicle for Online Holiday Shopping according to
Online Retailers in the US
Most Successful Promotion Vehicle for Online Holiday Shopping according to
Online Retailers in the US
Categories of Permission-Based Marketing E-Mails* that Have Resulted in a
Purchase by US Internet Users
B.Ways to Increase E-Mail Marketing Effectiveness
Factors that Drive US Online Households to Open Marketing E-Mails
Elements in Permission-Based Marketing E-Mails that Affect US Internet Users'
Likeliness to Respond
Factors that Encourage E-Mail Loyalty among US Consumers
Element in Permission-Based Marketing E-Mails that Most Compels US Internet
Users to Take Action
E-Mail Marketing Segmentation Attributes in the US, by In-House vs. Outsourced
E-Mail
E-Mail Marketing Segmentation Attributes in the US, by In-House vs. Outsourced
E-Mail
Cross-Channel Marketing
US Direct Marketers Who Conduct Coordinated Cross-Channel Marketing
Campaigns*
Effectiveness of Last Coordinated Cross-Channel Marketing Campaign*
according to US Direct Marketers
US Internet Users Who've Made Immediate or Subsequent Purchases As a Result
of Clicking on a Permission-Based Marketing E-Mail Link
Methods* that US Adults Would Prefer to Receive Information Regarding a
Company's Products and/or Services
C. The Value of Permission & In-House Lists
US Online Households that Request to Receive E-Mails from Companies
US Consumers' Levels of Trust in Advertising, by Type
US Internet Users' Attitudes Regarding Receiving Permission-Based
E-Mails
Activities & Attitudes of Non-Loyal vs. Loyal Subscribers* to Marketing E-Mails in
the US
Attitudes Regarding Retailers among US Internet Users Who Receive and
Subscribe to Retailer E-Mails vs. Those Who Have Not
Online Opt-In Process for Majority of US Marketers' In-House E-Mail Marketing
Lists
Demographics of US Online Households that Request vs. Don't Request
Commercial E-Mail
US E-Mail Users' Negative Responses to Permission E-Mail Marketing 76
Building & Keeping Good Lists
Factors that Motivate US Consumers to Sign Up for E-Mail Programs 78
How US Marketing Executives Capture Consumer E-Mail Addresses for
Campaigns
Types of Web Sites Business and Technology Managers Opt-In to for B2B
Marketing E-Mails
Percent of Their Customer Base for Which US Marketers Have Captured E-Mail
Addresses
Location of Primary E-Mail Address vs. E-Mail Address Used for Purchasing
Products Online among US Internet Users
Average Annual Turnover for In-House E-Mail Marketing Lists in the US
Change in E-Mail Click Rates over Past Year for US Marketers Using House Lists*
vs. Third-Party Lists
How US Companies Associate a Monetary Value to Their In-House E-Mail
Addresses in Order to Recognize Them As an Asset
The Price of Privacy
Concerns US Consumers Have about Making Purchases over the Internet
Attitudes & Activities of Non-Punishing vs. Punishing Subscribers* to Marketing
E-Mails in the US
D. Measuring Results: Delivery, Open, Click, and Other Rates
Marketing E-Mail Delivery, Bounce, Open and Click Rates
E-Mail Marketing Delivery, Open and Click-Through Rates
E-Mail Marketing Performance Metrics in the US, by Industry
US Marketers' Perception of Change in E-Mail Delivery Rates* over the Last Six
Months Compared to Previous Marketing Campaigns
Open Rates for B2C and B2B E-Mail Newsletters in the US, by Audience
Focus
Click-Through Rates in B2B Permission-Based E-Mail Campaigns in the US, by
Type of Campaign
E-Mail Marketing Click-Through Rates, by Industry
US E-Mail Marketing Comparison of Send Days, Open Rates and Click-Through
Rates, by Day of Week
Digital Marketing Metrics US Marketers Use Today and Plan to Use Three Years
from Now to Allocate Online Marketing Spending
E-Mail Marketing Tests that US Marketers Think Are Worthwhile
V Spam, Spam, Spam, Spam
How US Internet Users Define Spam
US E-Mail Users' Definition of Spam, by Age
A. The Costs of Spam
Comparative Estimates: Annual Corporate Cost of Spam in the US
Corporate Losses due to Spam Worldwide
Annual Cost of Spam per Corporate User Mailbox Worldwide
Minutes per Day Spent on Spam by US E-Mail Users, At-Home and At-Work
Anti-Spam Solutions* Revenues Worldwide
Spam and the At-Work Audience
Top Concerns about Spam among Companies Worldwide, by Business
Size
US Companies that Keep Track of and/or Measure the Amount of Spam They
Receive
Companies Worldwide that Received Spam in the Last 12 Months, by Business
Size
B. The Spam Flood…Abating?
Percent of Total Internet E-Mail Identified as Spam
Percent of E-Mail that Internet Users in the US Receive Daily that Is
Spam
Percent of Daily E-Mails US Internet Users Say Are Spam or UCE*
C. Spam: The E-Mail People Love to Hate
US Online Adults' Level of Annoyance with Spam
Aspects of Spam that Bother US E-Mail Users
US Internet Users Who Think Spam Is a Major Nuisance, by Income
Types of Spam that US Internet Users Find Most Annoying
US Internet Users Who Have a Less Favorable Opinion of Advertisers Who
Use Spam and Would Never Purchase a Product Advertised in Spam, by
Income
D. Dealing with Spam
How US Internet Users Deal with Spam
US E-Mail Users' Behavior with Spam
What US Internet Users Are Doing to Eliminate or Limit Spam
Actions Taken by US Internet Users Ages 50+ When They Receive UCEs*
US Online Consumers' Opinions Regarding a 'Do Not Spam' Registry
US Online Adults' Opinions Regarding Making Mass Spamming Illegal
Filtering the Chatter
Biggest E-Mail Delivery Concerns of E-Mail Marketers
Impact of Spam Filtering on E-Mail Deliverability, by In-House vs. Outsourced
E-Mail
Time Spent on Spam by At-Work Internet Users in the US
Types of Spam Filters US Consumers Have on Their Personal Computers
The Costs of Filtering
Costs to US Online Marketers of Permission-Based E-Mails Being Erroneously
Blocked As Spam
Steps that E-Mail Marketers Employ or Plan to Employ to Address E-Mail
Delivery Concerns*
E. Effects of the Can-Spam Act, Plus Potential Laws Ahead
Opinions of E-Mail Marketers in the US Regarding CAN-SPAM Laws
Change US Adults Have Seen in Quantity of Spam Since CAN-SPAM Act Went into
Effect
Change in Volume of Spam Received by US Internet Users Since 1 January 2004, by
Type of E-Mail Account
Index of Charts
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Direct Mail Falls, E-mail Soars: Report and Webinar
E-Mail and Word-of-Mouth: Connect with Your Best Customers
E-Mail Marketing: How to Improve ROI
Direct Mail Advertising in the US
Direct Mail Falls, E-mail Soars
Mail Order Industry - Global Outlook
Mail-Order in the US
UK Mail Order Retailers 2008
US survey shows percent share of Internet users who feel spam (electronic junk mail) is a problem, and the percent who feel it is not a problem, with percent share for each of five reasons that make people think of an e-mail as junk mail, as reported
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