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Western Europe B2C E-Commerce, 2004
eMarketer, July 2004, Pages: 14
The Western Europe B2C E-Commerce spotlight report reviews the continent's recent online growth -- in users and revenues -- and projects exactly what that means for the future. As the market matures, if Europe follows the US model, its broadband users will spend significantly more money online than their dial-up counterparts.
Key Questions Answered in the Report Include:
- What are the prospects for B2C e-commerce in Western Europe?
- How many Internet users are online buyers and what are their demographic characteristics?
- Which European countries are embracing online shopping?
- Which online retail categories are generating the greatest revenue?
- And many more...
B2C e-commerce in Western Europe reached a tipping point in mid-2004. Nearly 50% of the population are Internet users, approximately 25% of the population will purchase goods and services online in 2004 and broadband will be in 15% of Western European homes by the end of the year.
Here is an example of the type of statistics and analysis that fill the report:
A Western Europe Snapshot
This analysis indicates that in 2003, 19% of the Western European population was an online buyer, equating to 75 million people, or 45.5% of all Internet users. The four largest countries in the region, France, Germany, Italy and the UK, are all at different stages of e-commerce development and, despite the fact that Germany has the largest population in Western Europe, the UK leads all other countries in B2C e-commerce.
The UK had 15.7 million online buyers in 2003, spending, on average, 745 each and generating 11.7 billion in B2C e-commerce revenue. This compares with Germany at 9.1 billion, France at 2.9 billion and Italy at 1.6 billion. The Netherlands, Switzerland and Sweden are also large e-commerce markets because of their experienced Internet populations and each of these countries generated well in excess of 1 billion in e-commerce revenue in 2003.
Charts, graphs and analysis are inside the Western Europe B2C E-Commerce spotlight report.
Information Sources
- Bmrb International
- Centre for Regional and Tourism Research - Denmark
- Economist Intelligence Unit
- eMarketer
- Eurobarometer
- European Information Technology Observatory (EITO)
- Forrester Research
- International Data Corporation (IDC)
- JupiterResearch
- lastminute.com
- Nielsen//NetRatings
- Statistical Indicators Benchmarking the Information Society (SIBIS)
- World Tourism Organization
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