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Portal Plays, January 2004
eMarketer, Jan 2004, Pages: 21
Attention: Marketers, Access Providers, Content Creators and Aggregators, Advertisers, Retailers and Researchers
Fi, Fi, Fo, Fum here they come. Over the past few years the giants of online portals have emerged. AOL, MSN and Yahoo are the 'big three,' and their domination of SFO (Search, Find, Obtain) affects news, communications, information, knowledge, entertainment, shopping, gaming, sex every type of commercial site online. Find out why in new Portal Plays spotlight report.
The Portal Plays spotlight report looks behind the homepages of the major portal sites to give you an in-depth look at how decisions and developments at these online giants will impact your traffic, your marketing, your business.
The Internet is still evolving, but as millions of people come online to satisfy not only their communication needs but also their desires for information, knowledge, entertainment, shopping and even love, their point of departure -- their portal -- is more important than ever. After all, where people first go to SFO (Search, Find, Obtain) often determines where they go as they spread out across the Web.
The big three,' AOL, MSN and Yahoo!, and other major portals, are hard at work translating the SFO model across all information, commerce and entertainment channels. Mary Meeker at Morgan Stanley calls it the dawn of the IDG-era -- instant digital gratification. The portals are trying to generate revenue every step of the way.
The Portal Plays Spotlight Report Answers These Key Questions:
- What are the worldwide revenues for portals?
- How have the portals fared over the past 12 months?
- What strategies are portals adopting for the future?
- Why is search so important?
- What premium content and services are the portals offering?
- How is broadband adoption changing the landscape?
- What companies are threatened by portal growth?
- Is Google the next Netscape?
- And many more...
Here is an example of the type of statistics and analysis that fill the report:
The 'Big Three' Dominate
Nielsen//NetRatings reported that in June 2003 MSN was the most popular online brand, with a unique audience of 83.8 million Internet users, closely followed by Yahoo! and Microsoft with 82.9 million and 79.8 million respectively. AOL, with 68.2 million, came in fourth, seemingly losing ground with its rivals.
Recent data from comScore Media Metrix, which measures unique visitors from home, work and university locations, shows the Ôbig three' attracted almost exactly the same number of visitors in October 2003, at 109 million. eBay was ranked fourth at 62.5 million and Google sites came in fifth with a unique audience half that of the top three parent companies.
One of the anchors upon which the 'big three' draw and maintain their online audience is through e-mail and instant messenger (IM) services.
You will find charts, graphs, numbers and analysis inside the Portal Plays spotlight report.
Using aggregated data from leading Internet, marketing and research firms and government agencies, as well projections and analysis, the Portal Plays spotlight report provides the latest surveys, marketing information and competitive intelligence to help you understand how your business can take advantage of the new dynamics of online portals.
Information Sources Include:
America Online
comScore Media Metrix
comScore Networks Inc.
eMarketer
In-Stat/MDR
ISP-Planet
Morgan Stanley
Nielsen//NetRatings
Odyssey LP
Online Publishers Association (OPA)
Opinion Research Corporation
SearchEngineWatch.com
US Bancorp Piper Jaffray
Yahoo!
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