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How to Make Money with Video-on-Demand: Moving from Marginal Viability to Substantial Profitability
Innovista Research, Inc, May 2004, Pages: 77
'How to Make Money with Video-on-Demand' consists of a 77-page report and a fully-interactive VOD financial model that together provide an in-depth consumer analysis and the financial implications for VOD. In addition, the report offers marketing solutions for pricing, features, programming content, competition, early adopters, churn, and other issues. The financial model lets you manipulate dozens of variables to project the profitability of any cable system over a 10-year period. This study is suitable for cable operators, content providers, technology suppliers, and institutional investors.
How to Make Money with Video-on-Demand addresses the following topics:
1) Overview of the VOD market
2) Consumer awareness of VOD
3) Consumer usage of VOD
4) VOD as a threat to video stores
5) Level of interest and price sensitivity for special interest VOD programming
6) Premium network programming on-demand
7) Price sensitivity for various VOD movie pricing models
8) Revenue and profit projections for all types of VOD content
9) Financial analysis of a cable system's VOD investment
10) Important marketing considerations
How to Make Money with Video-on-Demand answers the following key questions:
1) Which VOD price points generate the greatest revenues and profits?
2) How much will customers pay for various types of special interest VOD programming?
3) How much upside revenue potential can be realized through increased awareness?
4) How can operators dramatically increase their VOD movie revenues with little risk?
5) How have customer satisfaction and movie ordering frequency changed since VOD was introduced?
6) What would customers pay for a movie with a simultaneous release vs. a delayed release window?
7) How does consumer demand for premium SVOD compare to premium à la carte VOD?
8) How do programming costs, capital costs, and operating costs affect VOD profitability?
9) Which types of VOD content are essential to ensure a profitable investment?
10) Which combination of promotional tactics is the most cost-effective for driving VOD usage?
Our Exclusive, Fully-Interactive, VOD Financial Planning Model
Customize our interactive financial model to project the profitability of any cable system over a 10-year period. Use any of the 7 pre-set scenarios (or modify them) to simulate hypothetical VOD investment situations or to boost the efficiency of your current operations. Apply your own assumptions and manipulate dozens of variables to see, with real-time graphs, their effect on cash flow. Variables include:
- Homes passed
- Cost per stream
- Peak VOD usage rate
- Number of employees
- Marketing expenses
- Basic and digital penetration
- Premium network penetration
- Number of available video streams
- Buy rates and take rates for each type of VOD programming
- Price points and programming costs for each type of programming
- Maintenance costs
- Capital expenditures
- Taxes and depreciation
This study will benefit:
- Cable operators: This study was designed with cable operators in mind, because there are many factors which impact cash flow that you can optimize for greater profitability. The study will show you how your cable system can generate a higher return on its investment in a VOD service -- by testing different pricing models, offering content that customers will buy, optimizing existing infrastructure, and using cost-effective promotional tactics.
- Content providers: Are you looking to make more money from your VOD content? Programmers and movie studios who understand new pricing models, value-added
features, and programming for which customers will pay extra have an advantage. You will learn how consumer demand for certain programming and the pricing strategy used by cable operators may be adversely affecting the marketability of your VOD content. In fact, you'll be surprised to find that you could actually charge operators more for some types of content. Having this knowledge is crucial when negotiating, collaborating, or even competing with operators, and it's a prerequisite to identifying new revenue opportunities for your programming content.
- Technology providers: Do you want to get an edge inthe VOD market? Vendors who know more about VOD operations -- specifically how cable companies can increase their cash flow from VOD -- have a better chance to profit from the operators' own successes. This study will show you how cable operators can generate greater cash flow from VOD. Can you think of two or three ways that your company could use this knowledge to establish or enhance relations with a cable operator or another technology provider?
- Institutional investors: Wouldn't you like to make smarter investment decisions? The knowledge contained in our VOD study will give financial analysts and portfolio managers an excellent understanding of the marketplace, including market drivers/inhibitors, competitive issues, consumer usage and attitudes, consumer demand and price sensitivity, and marketing recommendations. The financial analysis section with its accompanying VOD financial model will help you understand the impact that changes in the VOD market, as well as decisions made by certain cable operators, would have on the companies in which you invest. Imagine having a tool that can be customized to reflect new market conditions, calculate earnings estimates, and determine how an operator's present decisions are likely to influence its future financial situation.
This first-of-its-kind financial analysis has been developed by recognized cable finance expert Ronald Rizzuto, Ph.D. (Professor of Finance at the University of Denver) using latest consumer demand and pricing research and Dr. Rizzuto's industry knowledge and financial expertise.
** To order a Site Licence at a discount price please click on Enquiries
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