Due to the restrictions on direct-to-consumer advertising in Europe, pharmaceutical companies need to find an effective way to provide information to European consumers. The availability of physician-targeted websites is also more limited in Europe and the security of these sites is often much tighter than the sites provided to US physicians.
Reasons to Purchase
Assess and compare the value of the top 20 pharmaceutical companies Web presence across a number of criteria
Identify which tools are needed to encourage European physicians to revisit a website and to drive new users to the site
Identify how pharmaceutical companies provide information to European consumers without directly advertising their brand
