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The US Market for DVD Recorders
TechnoMetrica Market Intelligence, May 2004, Pages: 48
The survey portion of the report, with a sample size of over 2000 adult Americans, is projectable to the entire US consumer market.
The study sizes the US DVD recorder market and details market growth rate, consumer’s urgency to purchase and level of demand, and discusses industry trends, opportunities and challenges for industry participants.
In an effort to better understand the industry and the end-user experience, this report augmented the primary research by conducting in-depth interviews with consumers, giving marketers insight into what motivates American consumers to buy DVD recorders.
In addition, in-depth interviews were conducted with industry experts from the retail, manufacturing, and journalistic spheres – providing the reader with competitive intelligence and an opportunity to learn what concerns others in the industry have, and what they believe is the best approach to solving some of the industry’s toughest challenges.
The report provides the reader with expert quotes and opinions, giving a first person account of how the industry views itself.
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