I. An Internet Culture Built on Broadband The Growth of Internet Cafes: More Bang for Your Buck II. More than a Game: Broadband Games Games Are Social Pan-Asian Games Lineage: The World’s Most Popular Online Game Broadband Game Portal: Hangame III. Cyber Community Community Portal: Daum Communications Broadband Chat Room: NAVER IV. Monetizing IM V. Avatars: Virtual Plastic Surgery An Online Alter Ego Chat Avatars Korea as an Internet R&D Lab Mobile Avatars VI. Recommendations VII. Further Reading