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China Online: Access, Demographics and Usage
eMarketer, Dec 2004, Pages: 24
Online Demographics
Like all developing Internet markets, men outnumber women online. Historical data from China Internet Network Information Center shows that in January 2000, 79% of all Internet users were male compared with 21% female. By January 2004, however, the male, female split was 60:40 and that ratio has remained relatively unchanged for the past two years. It is important, however, to take into account the fact that there are more males in the general population and this makes the gender disparity online less pronounced.
Alternative data from the Markle Foundation confirm the approximate 60:40 gender split reported by China Internet Network Information Center, although their findings do show a decreasing disparity between the sexes.
The age of Internet users in China is striking. In July 2004, 54.1% of all Internet users in China were under 24 years of age, 70.5% were under 30 and 82% were under 35, according to China Internet Network Information Center. A wave of young Chinese have now embraced the Internet and many of the parents of these children must be wondering what this 'Internet-thing' is—few Chinese over 40 have had any Internet experience.
Students constitute 31.9% of the Chinese Internet population, according to findings from CNNIC. Engineers are the next most represented occupation of Internet users at 13.9%, followed by enterprise managers at 9.6%. Only 1.2% of Internet users are peasants or farmers, a population group numbering over 700 million.
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