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UK Pet Insurance 2004/5
Datamonitor, Nov 2004, Pages: 56
Introduction
This report provides a rigorous analysis of the UK pet insurance market. Encompassing underlying consumer behavior and treatment cost trends, product developments and competitive dynamics, it facilitates a thorough understanding of the market. Exclusive market size and market share data combined with proprietary forecasts make this an essential tool for anyone interested in this evolving market.
Scope
Broad coverage of the UK pet insurance market. Exclusive market size and market share data, consumer trends, competitor analysis and forecasts to 2008
Content from interviews with industry executives, extensive secondary research and opinion-led analysis from We have team of industry experts
A consolidated source of valuable data, including FSA returns, the PFMA and a wide range of other key resources
Highlights
Executives interviewed by Datamonitor felt that, in the quest for cheap PR and easy press exposure, links between animal obesity and rising claims had been somewhat overplayed in the media. Whilst animal obesity is a topic that insurers need to be watchful of, it is unlikely to lead to a dramatic rise in future claims costs.
Human interaction is important in the sale of pet insurance and most pet owners purchasing cover do so predominantly over the telephone. Selling in this way is mutually beneficial to both consumer and insurer. In comparison to motor and household products, pet insurance is less easily understood by the consumer.
Certain market leading insurers have used intermediated distribution strategies, selling a higher proportion of their products through vets, animal charities and specialist breeders. This has enabled them to brand themselves as being conscious of animal welfare, in contrast to newer entrants whose links to animals are not as instantly recognizable.
Reasons to Purchase
Gain a comprehensive understanding of the pet insurance market and the key variables that are influencing its development
Understand consumer trends and discover the market sub-sectors where key opportunities for future success lie
Obtain unrivalled insight into competitor movements and strategies, whilst planning future strategy and product development with confidence
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