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Commercial Insight: Antihypertensives - Can Manufacturers Maintain Value?
Datamonitor, Oct 2004, Pages: 89

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CHAPTER 1 EXECUTIVE SUMMARY 3
Objective of the analysis 3
Our insight into the hypertension market 4
CHAPTER 2 CURRENT MARKET ASSESSMENTS 9
Strategic scoping and focus 9
Market definition for this report 10
Antihypertensive drug classes 11
Global overview 19
Global: current market assessment 20
National markets 26
Leading global brands 27
Market issues 28
US: current market assessment 41
Overview 41
Market issues in the US 42
Japan: current market assessment 45
Overview 45
Market issues in Japan 46
European Union: current market assessment 48
Overview 48
Market issues in the EU5 49
Summary of environmental issues affecting antihypertensive market size 55
CHAPTER 3 FORECAST ANALYSIS 56
Assumptions and events 56
Ongoing trends 56
Trial results 56
New product launches 59
Patent expiries 60
ARB patent expiries 61
CCB patent expiries 63
Beta-blocker patent expiries 63
ACE inhibitor patent expiries 64
Other patent expiries 65
Additional indications 65
Methodology 67
Forecasts 67
CHAPTER 4 COMMERCIAL IMPACT AND LIFECYCLE MANAGEMENT: CASE STUDIES 68
Introduction 68
Clinical trials 69
Gaining novel additional indications 73
Entry strategy 76
APPENDIX A – MARKET DATA AND MAJOR BRAND KEY FACTS 80
Global hypertension market data 80
Therapeutic classification 80
APPENDIX B 83
Bibliography 83
Report methodology 85
General 85
Japan sales data 85
ATC codes 85
Key opinion leaders 85


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