Consumers are increasingly experimental and sophisticated in their tastes. Growing levels of stress create a need for indulgence and relaxation. In 2003, there were an estimated 52.5bn premium treating occasions in Europe and the US. The premium treating occasion represents one in which consumers are more concerned with quality and the experience provided than value-for-money.
Scope
The number and market value of premium consumption occasions by country and category with forecasts to 2008.
Detailed insights and analysis into the consumer need states, occasions and lifestyle changes that affect the market for premium indulgence.
Review of innovative and market leading new product development.
Highlights
In 2003, there were an estimated 52.5 billion premium treating occasions in Europe and the US, representing consumer expenditure worth US$19.4bn (EUR17.2bn). Over the next five years these figures are predicted to grow to 65.9 billion and US$24.5bn (EUR21.7bn) respectively.
With a forecast CAGR of 7.1% between 2003 and 2008, premium bread in the US is the fastest growing premium food and drink category.
52% of American and European consumers claim that rewarding themselves for their own perceived virtuous behavior is their main reason for treating themselves.
Reasons to Purchase
Access a complete map of all premium consumption occasions by country and category, in terms of value and the number of occasions.
Understand the consumer trends that drive the market for premium indulgence and their effect on the market in the future.
Learn how to capitalize on consumers evolving needs and expectations to successfully develop your premium offering.
