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Diet Health and Obesity - Consumer Attitudes - Multi Client Study
Leatherhead Food International, July 2004
In spite of all the negative media coverage blaming the government, the food industry and the advertising industry for the obesity problem in the UK; consumers revealed in this recent publication that they felt people and their lifestyles were largely to blame for increasing levels of obesity. With rising levels of affluence and improved availability and food choice, most felt that people could easily follow a healthier diet with a little motivation and effort. It was pointed out, 'the food manufacturers don’t put the food in your mouth'.Consumers revealed in a new unique study that they felt people and their lifestyles were largely to blame for increasing levels of obesity. Time poor consumers are more likely to reach for a snack rather than eat their recommended five portions of fruit a day because eating fruit is 'too much hassle'. These findings are contrary to the negative media coverage blaming the government, food industry and advertising industry for the obesity problem in the UK. With rising levels of affluence and improved availability and food choice, most felt that people could easily follow a healthier diet with a little motivation and effort. It was pointed out, 'the food manufacturers don’t put the food in your mouth'.Other information contained in the report includes:- Only 15% of consumers thought that advertising aimedat children should be totally banned.- Almost half of the respondents felt that a ‘fat tax’ should not be applied to any food.- The majority of respondents like the idea of a traffic light system on packaging, with a further 16% thinking itwould make labels clearer.- Forty-one percent food labels should contain moreinformation; however, a further 37% thought food labelswere sufficiently clear.- Sixty-seven percent of respondents thought confectioneryshould be removed from supermarket checkoutsThe report was published in July 2004 and contains thefollowing chapters:- Consumer perceptions about health- Lifestyle concerns- Food choice- Education and advertising- Tackling diet, health and obesity
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