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IPTV Business Case and Global Forecast 2004-2007
Multimedia Research Group, Dec 2003
1 Executive Summary
2 The Opportunity for IPTV 2.1 The Competitive Video Market 2.2 Fiber and High Definition will Drive New IPTV Technologies 2.3 IPTV Mass Deployments Have Started 2.3.1 Asia Is Taking the Lead 2.3.2 Europe Is Active 2.3.3 The Small Telcos Are Leading the Way in North America 2.3.4 Limited Activity in the Rest of the World 2.4 Sophisticated New IPTV Service Strategies 2.4.1 Implementing Full Service Strategies 2.4.2 Innovative Pricing and Promotion Strategies 2.5 The IPTV Opportunity Is Real
3 New Developments in IPTV Technology 3.1 Access Technologies 3.1.1 ADSL2+ Will Enhance ADSL IPTV Services 3.1.2 VDSL Technology Still Addressing Standardization Issues 3.1.3 Fiber to the MDUs Is Important In Many Markets 3.1.4 BPON FTTP Technology Being Adopted in the U.S. 3.1.5 Gigabit PON Will be Significant in Asia 3.1.6 DSL Will Continue to Dominate IPTV 3.2 Advances in Video Compression Enabling IPTV 3.2.1 MPEG-2 Is Now a Mature Technology 3.2.2 MPEG-4 Is Needed for High Definition 3.2.3 Microsoft Is Making a Major Push with Windows Media 9 3.2.4 Future Direction of Codec Technology Is Toward Low Bit Rate Encoding 3.3 Key Technology Trends and Opportunities
4 The Strong Business Case for IPTV 4.1 The Business Case of IPTV over DSL Has Improved 4.2 IPTV Over Fiber Has an Attractive Business Case 4.3 The Actual Results from IPTV Deployments are Positive 4.3.1 IPTV Has Accelerated Profitability at FastWeb 4.4 PCCW Expects that IPTV Will Bring Strong Positive Results
5 Global Outlook for IPTV 5.1 Asia is Leading the IPTV Market 5.1.1 Dramatic IPTV Introduction in Hong Kong 5.1.2 Continuing Progress in Japan 5.1.3 IPTV in South Korea Has Been Limited by Regulation 5.1.4 IPTV Delayed in Taiwan 5.1.5 Activities in Other Asian Countries 5.2 Robust IPTV Activities in Europe 5.2.1 FastWeb is Showing the Way in Italy 5.2.2 France Telecom Aggressive IPTV Rollout 5.2.3 IPTV Paused in Spain 5.2.4 Germany and the UK Taking It Slow 5.2.5 Other Western European Countries Active 5.2.6 IPTV Activities Starting in Eastern Europe 5.3 Canada and the Small Independents Leading in North America 5.3.1 Canadian Telephone Companies Adopting IPTV 5.3.2 Small U.S. Independent Telcos Leading the Way 5.3.3 Large U.S. Incumbents Will Not Adopt IPTV 5.4 IPTV Emerging in the Rest of the World
6 Global IPTV Market Forecast Holding Steady 6.1 Global Forecast Shows Strong Growth 6.1.1 Global DSL Forecast Is Much Improved 6.1.2 IPTV Subscriber Forecast Remains Strong 6.1.3 Global System Revenue Forecast 6.1.4 Access System Revenue Forecast 6.1.5 Global Set-top Box Revenue Forecast 6.1.6 Global IPTV Headend Revenue Forecast 6.1.7 Global IP VOD Servers Revenue Forecast 6.1.8 Global IPTV Middleware Revenue Forecast 6.2 IPTV Market Forecast for Asia 6.2.1 DSL Subscriber Forecast for Asia 6.2.2 IPTV Subscriber Forecast for Asia 6.2.3 IPTV System Revenue for Asia 6.3 IPTV Market Forecast for Europe 6.3.1 DSL Subscriber Forecast for Europe 6.3.2 IPTV Subscriber Forecast for Europe 6.3.3 IPTV System Revenue in Europe 6.4 IPTV Market Forecast for North America 6.4.1 DSL Subscriber Forecast for North America 6.4.2 IPTV Subscriber Forecast for North America 6.4.3 IPTV System Revenue for North America 6.5 IPTV Market Forecast for the Rest of the World 6.5.1 DSL Subscriber Forecast for the Rest of the World 6.5.2 IPTV Subscriber Forecast for the Rest of the World 6.5.3 IPTV System Revenue for the Rest of the World
7 Future Trends and Drivers 7.1 Technology Trends and Drivers 7.2 IPTV Market Trends and Drivers
8 Opportunities, Risks and Recommendation 8.1 Opportunities 8.2 Risks 8.3 Recommendations 8.3.1 Recommendations for Service Providers 8.3.2 Access System Manufacturers 8.3.3 IPTV Systems Manufacturers and Software Providers 8.3.4 Investors
9 Appendices 9.1 Appendix I: Service Provider Profiles 9.1.1 All West Communications, Inc. 9.1.2 BellSouth Corporation 9.1.3 Chibardun Telephone Cooperative, Inc. 9.1.4 Cyprus Telecommunications Authority 9.1.5 FastWeb/e.Biscom 9.1.6 France Telecom 9.1.7 Iowa Network Services, Inc. 9.1.8 KDDI Corporation 9.1.9 Kingston Communications plc 9.1.10 MTS Communications, Inc. 9.1.11 Paul Bunyan Telephone Cooperative 9.1.12 PCCW 9.1.13 Qwest 9.1.14 Saskatchewan Telecommunications (Sasktel) 9.1.15 SBC Communications 9.1.16 Softbank Corporation 9.1.17 SureWest Communications 9.1.18 Verizon Communications 9.1.19 Vernon Telephone Cooperative
9.2 Appendix II: IPTV Access System Manufacturer Profiles 9.2.1 Advanced Fibre Communications, Inc. 9.2.2 Alcatel 9.2.3 Allied Telesyn 9.2.4 Calix 9.2.5 ECI Telecom Ltd. 9.2.6 Marconi Corporation 9.2.7 Net to Net Technologies 9.2.8 Occam Networks 9.2.9 Zhone Technologies 9.3 IPTV Set-top Box Manufacturer Profiles 9.3.1 Amino Communications, Ltd. 9.3.2 i3 micro 9.3.3 Kreatel Communications AB 9.3.4 Pace Micro Technology plc 9.4 IPTV Headend System Manufacturers 9.4.1 Envivio, Inc. 9.4.2 Minerva Networks 9.4.3 Optibase, Inc.. 9.4.4 SkyStream Networks 9.4.5 Tandberg Television 9.4.6 Tut Systems 9.5 IPTV Video On Demand (VOD) Servers 9.5.1 Kasenna, Inc. 9.5.2 Movidis, Inc. 9.5.3 nCube Corporation 9.6 IPTV Video Middleware Providers 9.6.1 Microsoft Corp. 9.6.2 Myrio Corporation 9.6.3 Orca Interactive
Table of Figures
Figure 1-1: Global IPTV Subscriber Forecast Figure 1-2: Global IPTV Subscriber Forecast Figure 1-3: Global IPTV System Revenue Figure 2-1: Comparing Satellite and Cable TV Services Figure 3-1: Performance of ADSL2 vs. ADSL Figure 3-2: ADSL2+ Can Double Maximum Downstream Data Rate Figure 3-3: FTTP Physical Sub Networks Figure 3-4: FTTP Network Architecture Figure 3-5: FTTP Wavelength Allocation Plan Figure 3-6: Full Build Deployment for FTTH Figure 3-7: Example of FTTC Full Build Deployment Figure 3-8: Service Overlay Architecture Figure 3-9: Hybrid Architecture Employing FTTC and FTTH Figure 3-10: Video Distribution Architecture Figure 3-11: Insertion of Narrowcast Video Programming Figure 3-12: Video Spectrum Allocation Figure 3-13: Video Overlay Figure 3-14: Simple SFU ONT Premises Network Interface Figure 3-15: Complex SFU ONU Premises Network Interface Figure 3-16: MDU ONT Premises Network Interface - Option 1 Figure 3-17: MDU ONT Premises Network Interface - Option 2 Figure 3-18: Functional Diagram of a Satellite Relay Feed Figure 3-19: Fiber Home Gateway or Server Figure 3-20: MPEG-4 Scene Using Multiple Objects and Elementary Streams Figure 3-21: MPEG-4 Profiles and Levels Figure 3-22: The Relationship of the Parts of MPEG-4 Figure 4-1: Breakeven Point for DSL-based IPTV Services Figure 4-2: Breakeven Points for FTTP IPTV Deployments at 100% Penetration Figure 4-3: Breakeven Points for FTTP IPTV Deployments Based on Penetration Figure 4-4: FastWeb Broadband Subscribers Figure 4-5: FastWeb IPTV Subscribers Figure 4-6: FastWeb's Residential Broadband ARPU Figure 4-7: FastWeb's Residential IPTV ARPU Figure 6-1: Global DSL Subscriber Forecast Figure 6-2: Global IPTV Subscriber Forecast Figure 6-3: Global IPTV Revenue Forecast Figure 6-4: Global IPTV System Revenue Forecast Figure 6-5: Global IPTV Access Revenue Forecast Figure 6-6 Global Forecast for IPTV Set-top Boxes Figure 6-7: Global IPTV Revenue Forecast Figure 6-8: Global IPTV VOD Server Forecast Figure 6-9: Global IPTV Middleware Revenue Forecast Figure 6-10: Asian DSL Subscriber Forecast Figure 6-11: Asian IPTV Subscriber Forecast Figure 6-12: IPTV System Revenue Forecast in Asia Figure 6-13: DSL Subscriber Forecast for Asia Figure 6-14: IPTV Subscriber Forecast for Europe Figure 6-15: IPTV System Revenue Forecast for Europe Figure 6-16: DSL Subscriber Forecast for North America Figure 6-17: IPTV Subscriber Forecast for North America Figure 6-18: IPTV System Revenue Forecast for North America Figure 6-19: DSL Subscribers in the Rest of the World Figure 6-20: IPTV Subscriber Forecast for the Rest of the World Figure 6-21: IPTV System Revenue for the Rest of the World Figure 9-1: FastWeb Broadband Subscribers Figure 9-2: FastWeb IPTV Subscribers Figure 9-3: FastWeb's Residential Broadband ARPU Figure 9-4: FastWeb's Residential IPTV ARPU Figure 9-5: MaLigne TV Network Architecture Figure 9-6: SureWest's IPTV Network Architecture Figure 9-7: AFC's IPTV Architecture Figure 9-8: Calix C7 IPTV Architecture Figure 9-9: Zhone Technologies' IPTV Architecture Figure 9-10: Envivio's IPTV Architecture Figure 9-11: Envivio's Middleware Architecture Figure 9-12: SkyStream's Video Distribution Architecture Figure 9-13: SkyStream's IPTV Distribution Architecture Figure 9-14: Microsoft's IPTV Architecture
Table of Tables
Table 3-1: Summary of ONT/ONU Types Table 3-2: Microsoft Codec Compression Comparaison Table 3-3: Microsoft Windows Media 9 Encoder Options Table 3-4: Microsoft Codec Licensing Comparison Table 3-5: Microsoft Container Licensing Table 4-1: Fiber Construction Projects Table 5-1: Global IPTV Service Providers Table 9-1: IPTV Service Provider Profiles Table 9-2: All West Communications’ Digital Video Service Deployment Table 9-3: All West Communications’ IPTV and DSL Packages Table 9-4: All West Communications’ Digital video Partners Table 9-5: BellSouth's Fiscal 2003 Financial Results (Normalized) Table 9-6: BellSouth's Cable Competition (2002) Table 9-7: Age of BellSouth's Lines Table 9-8: Chibardun Telephone’s IPTV Services Table 9-9: Chibardun Telephone’s Digital Video Service Packages Table 9-10: Cyprus Telecommunications Authority's 2002 Financial Results Table 9-11: miVision Monthly Pricing Table 9-12: CYTA's Trial TV Channels Offered Table 9-13: e.Biscom's Fiscal 2003 Financial Results Table 9-14: FastWeb's IPTV Offerings Table 9-15: France Telecom's Fiscal 2003 Financial Results Table 9-16: France Telecom's IPTV Pricing Table 9-17: TPS L Channel Lineup Table 9-18: France Telecom's IPTV Technology Partners Table 9-19: Iowa Network Services IPTV Technology Partners Table 9-20: KDDI's Fiscal 2003 Financial Results Table 9-21: KDDI Hikari Plus Service Fees Table 9-22: Hikari Plus Net Technical Characteristics Table 9-23: Hikari Plus Basic Channels Table 9-24: Hikari Plus Serving Areas Table 9-25: Kingston Communications' Fiscal 2003 Financial Results Table 9-26: MTS’ Fiscal 2003 Financial Results Table 9-27: MTS Communications IPTV Service Deployments Table 9-28: MTS IPTV Coverage in Winnipeg Table 9-29: MTS IPTV Theme Groups Table 9-30: MTS IPTV Service Pricing Table 9-31: MTS Triple Play Bundles Table 9-32: PCCW's Fiscal 2003 Financial Results Table 9-33: PCCW's NETVIGATOR ADSL services Table 9-34: PCCW's Premium Channels Table 9-35: Qwest's Fiscal 2003 Financial Results Table 9-36: Cable Competition in Qwest's Territory Table 9-37: Age of Access Lines in Qwest's Network Table 9-38: Sasktel's Fiscal 2002 Financial Results Table 9-39: Sasktel's IPTV Packages Table 9-40: SBC's Fiscal 2003 Financial Results Table 9-41: SBC's Cable Competition Table 9-42: Age of Access Lines in SBC's Network Table 9-43: Softbank's Fiscal 2003 Financial Results Table 9-44: Softbank’s Installed Base – December 2004 Table 9-45: BB Cable TV Pricing Table 9-46: Softbank's Channel Line Up Table 9-47: SureWest's Fiscal 2003 Financial Results Table 9-48: SureWest Communications’ Digital Video Service Deployment Table 9-49: SureWest's Triple Play Bundles Table 9-50: SureWest Communications’ Digital video Partners Table 9-51: Verizon's Fiscal 2003 Financial Results Table 9-52: Verizon Freeedom with DirecTV Package Table 9-53: Cable Competition in Verizon's Territory Table 9-54: Age of Access Lines in Verizon's Network Table 9-55: IPTV Service Provider Profiles Table 9-56: AFC's Fiscal 2003 Financial Results Table 9-57: AFC's IPTV Products Table 9-58: AFC's IPTV Deployments Table 9-59: Alcatel's Fiscal 2003 Financial Results Table 9-60: Alcatel's IPTV Products Table 9-61: Alcatel's IPTV Deployments Table 9-62: Alcatel's IPTV Technology Partners Table 9-63: Allied Telesyn’s IPTV Products Table 9-64: Allied Telesyn’s IPTV Deployments Table 9-65: Allied Telesyn’s IPTV Technology Partners Table 9-66: Calix’s IPTV Products Table 9-67: Calix's IPTV Deployments Table 9-68: Calix's IPTV Technology Partners Table 9-69: ECI Telecom's Fiscal 2003 Financial Results Table 9-70: ECI Telecom's IPTV Products Table 9-71: ECI Telecom's IPTV Deployments Table 9-72: ECI Telecom's IPTV Technology Partners Table 9-73: Marconi's Calendar 2003 Financial Results Table 9-74: Marconi's Current Assets as of December 31, 2003 Table 9-75: Marconi's Video Access Products Table 9-76: Marconi’s IPTV Deployments Table 9-77: Marconi's IPTV Technology Partners. Table 9-78: Net to Net Technologies’ IPTV Products Table 9-79: Net to Net's IPTV Deployments Table 9-80: Net to Net's IPTV Technology Partners Table 9-81: Occam Network's Fiscal 2003 Financial Results Table 9-82: Occam Networks’ Video Products Table 9-83: Occam Network's Video Deployments Table 9-84: Occam Network's Video Technology Partners Table 9-85: Zhone Technologies’ Fiscal 2003 Financial Results Table 9-86: Zhone Technologies' IPTV Products Table 9-87: Zhone's IPTV Technology Partners Table 9-88: IPTV Service Provider Profiles Table 9-89: Amino Communications' IPTV Products Table 9-90: Amino Communications' IPTV Global Deployments (Feb ’04) Table 9-91: Amino Communications' IPTV Deployments Table 9-92: Amino Communications' IPTV Technology Partners Table 9-93: i3 micro's IPTV Products Table 9-94: i3 micro's IPTV Deployments Table 9-95: i3 micro’s IPTV Technology Partners Table 9-96: Kreatel’s IPTV Products Table 9-97: Kreatel’s IPTV Deployments Table 9-98: Kreatel's IPTV Technology Partners Table 9-99: Pace Micro Technology's 2003 Financial Results Table 9-100: Pace Micro Technology's IPTV Deployments Table 9-101: Pace Micro Technology's IPTV Partners Table 9-102: IPTV Service Provider Profiles Table 9-103: Envivio's IPTV Products Table 9-104: Minerva Networks Product Offerings Table 9-105: Deployment of Minerva Network Systems Table 9-106: Optibase's Fiscal 2003 Financial Results Table 9-107: Optibase's IPTV Customers Table 9-108: Optibase's IPTV Technology Partners Table 9-109: SkyStream's IPTV Products Table 9-110: SkyStream's IPTV Deployments Table 9-111: SkyStream's IPTV Technology Partners Table 9-112: Tandberg Television's Fiscal 2003 Financial Results Table 9-113: Tandberg Television IPTV Products Table 9-114: Tandberg Television's IPTV Customers Table 9-115: Tandberg Television's Technology Partners Table 9-116: Tut Systems' 2003 Financial Results Table 9-117: Tut Systems 2003 Deployments Table 9-118: Tut Systems’ IPTV Technology Partners Table 9-119: IPTV Service Provider Profiles Table 9-120: Kasenna's IPTV Products Table 9-121: Kasenna's IPTV Systems Table 9-122: Kasenna's Service Provider Deployments Table 9-123: Movidis’ VOD Products Table 9-124: Movidis' Technology Partners Table 9-125: nCube’s IPTV Products Table 9-126: nCube’s IPTV Deployments Table 9-127: nCube’s IPTV Partners Table 9-128: IPTV Service Provider Profiles Table 9-129: Microsoft's Fiscal 2003 Financial Results Table 9-130: Microsoft's IPTV Products Table 9-131: Microsoft's Announced IPTV Trials Table 9-132: Microsoft's IPTV Technology Partners Table 9-133: Myrio's IPTV Products Table 9-134: Myrio's IPTV Customers Table 9-135: Myrio’s IPTV Technology Partners Table 9-136: Orca Interactive's Fiscal 2003 Financial Results Table 9-137: Orca Interactive’s IPTV Deployments Table 9-138: Orca Interactive’s Technology Partnerships
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