|
|
 |
|
Viewing report
|
|
|
|
Retail Industry: Online Advertising Spending And Trends
eMarketer, Dec 2004, Pages: 22
Online advertising is accounting for an increasing share of traditional retailers' advertising budgets. Paid search and e-mail marketing are showing strong growth, and spending on rich media advertising is rising as retailers begin to view the Internet as an essential component of brand advertising.
This report is for the attention of Online Marketers, Advertising Agencies, Retailers, E-Stores and Publishers and Content Providers.
The Retail Industry: Online Advertising Spending and Trends report focuses on the fastest growing segment of the overall advertising market — online advertising. More specifically, it looks at how the new targeting opportunities will affect the retail industry, online and offline.
This report projects that online advertising spending will increase by 20.2% in 2005, reaching $11.3 billion by year's end. That means Internet advertising will account for 4.0% of all US advertising spending during the coming year, up from approximately 3.5% in 2004.
Nevertheless, when it comes to the proportion of overall advertising budgets spent online, traditional retailers continue to lag other industries. Last year leading retailers spent less than 1% of their total ad budgets on Internet-based advertising.
But there are clear signs that the situation is changing — and good reasons why.
Questions the Report Answers:
- How much does the retail industry spend on online advertising?
- How much will it spend in the future?
- Which retailers are the leading online advertisers?
- What are retailers doing to improve their e-mail marketing campaigns?
- How effectively are retailers using paid search to drive traffic to their Web sites?
- To what extent have retailers begun to use rich media as part of their online advertising efforts?
- How does online advertising best fit in with a multi-media retail campaign?
- What should retailers NOT do online?
- And many more...
The sources:
Advertising Age
eMarketer
the e-tailing group
Customers who bought this item also bought
UK Online Advertising: Spending and Trends
France Online Advertising
Germany Online Advertising
Online Advertising - Global Strategic Business Report
Canada Online Advertising
Advertising Spending
Local Online Advertising: Measuring the Market
UK Online Advertising: Reaching Maturity
Online Advertising in China: The Olympic Year
2008 Outlook: Online Political Advertising
Video Advertising Online: Spending and Pricing
Video Advertising Online: Spending and Audience
|
|
|
|
