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Business Case for Hosted Content in Global Marketing Operations
GISTICS, Nov 2007, Pages: 24
Impact of Outsourcing Content Services on Sales Productivity and Total Cost of Ownership.
Business Metrics, Automation Benchmarks, and System Requirements for Automating the Global Delivery of Marketing Materials, Presentations, and Sales Training to Field Staff and Partners
This white paper calls attention to the pivotal role that a marketing content repository can play in reducing the time to market for a new product or service. In particular, we show how greater speed, coordination, and consistency in the creation and distribution of marketing content and brand resources contribute to the successful launch. A marketing content repository not only speeds the delivery of selling images, content, and marketing support material to the front-line sales organization, but a marketing organization also can use this repository to customize content to a distribution partner’s requirements, localizing materials for a particular language or culture, and personalizing materials to individual buyers.
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