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The Enterprise Applications Outlook: Winning Strategies For Targeting High Growth Sectors
Business Insights, Aug 2004
Although access to CIOs has been difficult for vendors, there are signs that IT spending is now rising: however, fierce competition in enterprise applications will force vendors to identify new market opportunities and influences on IT investment quickly, reliably and effectively. The Enterprise Applications Outlook: Winning strategies for targeting high growth sectors is a strategic management report that provides an in-depth analysis of the growth, development, and commercial trends in the enterprise applications market. This report examines the key revenue opportunities for vendors and uniquely also analyses both mainstream and peripheral technologies such as infrastructure management, mobile solutions, integration and communications. Identify new market opportunities, improve customer loyalty and capture incremental investment from enterprise applications purchasers by reading this report.
Key questions this reports will answer...
- Which technology and business trends will drive future investment in the market?
- Which companies will become more competitive in each market sector?
- When and how will legislative changes impact on the enterprise applications market?
- Which issues need to be communicated better to buyers to drive effective sales growth?
- How and why should you ‘verticalize’ your product portfolio?
This report examines key issues such as:
- Understanding legislative changes and regulations such as Basel II and Sarbanes Oxley will be vital for vendors to exploit new profit opportunities.
- 'On Demand' has come to define what was originally known as 'application service provider', and has rapidly become an essential component of enterprise applications marketing.
- The Managed Enterprise Strategy will become a key competitive advantage, as purchasers use effective management of enterprise applications as the benchmark of service quality.
- Integrated 'enterprise-class business platforms' are the new growth markets, in which integration, mobility, web services, and business intelligence will be key features providing a consistent environment in
which to access application functionality.
- Emerging management models (such as BTO and BSM) which seek to align IT capabilities with the demands of the business are an effective means of building a more marketable portfolio.
This report will enable you to:
- Identify the essential issues quickly and effectively with the report's succinct, detailed analysis of ERP, SCM, mobile enterprise and security product revenue data
- Increase revenues by tailoring go-to-market strategies through better understanding of the priorities of enterprise applications buyers.
- Improve the marketing and distribution of your products by discovering what drives current and future industry dynamics.
- Identify gaps in enterprise applications buyers’ awareness and knowledge of innovations in the market to enable you to increase market share through targeted education,marketing and sales.
- Develop innovative future strategies using this report's unique market forecasts.
Key findings of this report:
- 'Verticalized' offerings are fast becoming a way of demonstrating rapid ROI to increasingly demanding and dynamic end-user markets.
- Maximizing the returns on assets is the main goal for most CIOs, leading to investment in integration and tactical projects.
- Outsourcing remains a popular trend across the enterprise applications market - for example, telecoms providers are outselling systems integrators using their voice expertise and customer base.
- Vendors are being forced to redefine the focus of their solutions. The trend for aligning IT with business needs is moving the focus from a technology-centric to a business services outlook.
- Security remains one of the top CIO priorities, with the emergence of the layered security model a key development in the market.
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