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The Outlook for Push-to-Talk Services in the US
In-Stat/MDR, Jan 2004, Pages: 110


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This most recent survey of In-Stat/MDRs panel indicates moderate interest in Push-to-Talk (P2T), which is a walkie-talkie-type of service. Nextel has found great success in being the primary provider of this service for many years. The technology recently became available, and allows cellular providers to offer a competitive service. Today, Verizon Wireless offers its Push-to-Talk service, Sprint has its PCS ReadyLink service, and Alltel now offers Touch2Talk. Most recently, a few European providers have also announced intentions to launch these services overseas. This report discusses usage patterns of current P2T users (i.e., personal versus business, one-to-one versus group communication, and frequency of use), and their satisfaction with the service (overall, and individually, regarding price and call set-up times). It also identifies the percentage of respondents who are interested in using P2T service in the future, their intended usage patterns, the carriers from which they would be willing to subscribe to this service, and their willingness to pay. Finally, it attempts to parallel the market for personal walkie-talkie devices, and talks about how usage of these products might foretell the demand for P2T services in the future.




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