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The eHealth Market in the US: Assessing the Online Needs of Physicians and Consumers
Datamonitor, Jan 2005
The eHealth market in the US is generally more developed than that in Europe. Substantial investment from the government and the pharmaceutical industry has propelled the developments in initiatives such as online continuing medical education. There appears to be significant potential for further uptake of online services, most notably in the areas of eDetailing, eSampling and online CME.
Certain eHealth initiatives will continue to grow, driven by factors including government policy, pharmaceutical industry investment and demand from physicians and/or consumers. Notable among these will be the growth in eHealth initiatives directed towards consumers as a result of the relaxation of direct-to-consumer advertising laws.
Why should you buy this Brief?
- Understand the current and prospective eHealth market in the US and where the key opportunities for your company lie
- Strengthen your company's online market presence within the US by investing in the most appropriate Internet-based tools and services
- Reach physicians and consumers through the different eHealth initiatives by knowing and addressing the online requirements of each audience
Scope and coverage
- Key findings from our 2004 Physician Insight Survey and 2004 Consumer Insight Survey
- Assessment of the current status of the markets for physician practice websites and disease management and compliance tools
- Investigation of physician opinions relating to eHealth topics such as online CME and clinical trial websites
- Analysis of the future of the key eHealth markets in the US, such as eDetailing and ePrescribing, and the implications for the pharmaceutical industry
Key findings and highlights
- Practice websites are about to reach critical mass and physicians require extended functionality to be added to the rudimentary solutions that exist today. Pharmaceutical companies should investigate the opportunity of partnering with companies that offer these services to physicians.
- Physicians have become more sophisticated in their online health information queries and increasingly look for treatment- and disease-specific information. Pharmaceutical companies should work to enrich their disease-specific website features and ramp up their presence on websites that offer such information.
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