This industry comprises establishments primarily engaged in one or more of the following: (1) growing vegetable and/or melon crops; (2) producing vegetable and melon seeds; and (3) growing vegetable and/or melon bedding plants. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Healthy eating makes a healthy industry
Emphasis on healthier eating has seen vegetables and melons forming an increasingly important part of the American diet. An increase in local demand hasnt fallen entirely on the shores of the local industry however, with imports increasing their share of the domestic market. Biotechnology will remain a major issue going forward, with significant cost savings needing to be balanced with public support. Health experts rejoice!
