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Greeting Cards & Other Publishing in the US
IBISWorld, May 2009, Pages: 34


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This industry comprises establishments known as publishers (except newspaper, magazine, book, directory, database, and music publishers). These establishments may publish works in print or electronic form. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.


Introduction


No warm greetings for Internet!


This mature industry is facing saturation levels of some products, particularly greeting cards. Social trends and developments, such as a decline in the birthrate and the average size of nuclear and extended families, may adversely affect demand for greeting cards. This segment is expected to be adversely affected by increasing trends in the use of e-cards and a rise in personal communications via the Internet.





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