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Billboard & Outdoor Display Advertising in the US
IBISWorld, April 2009, Pages: 38
This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The industry includes billboard and neon light style advertising, as well as advertising on or in trains and buses (including on transit tickets) and taxis etc. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
High Barriers on the High Road
This mature industry faces barriers to growth as the economic downturn decreases demand for its products, while increasing government regulation slows expansion. Investment in new generation digital, interactive, color and changeable display faces will help this industry grow into the future and compete against a growing threat from other forms of advertising and promotion. The industry should pick up once the economy begins to recover.
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Billboard & Sign Manufacturing in the US
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