|
|
 |
|
Viewing report
|
|
|
|
Direct Mail Advertising in the US
IBISWorld, March 2009, Pages: 33
This industry comprises establishments primarily engaged in creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g. coupons, flyers, samples etc.) or specialties (e.g. key chains, magnets, pens with customized messages imprinted) by mail or other direct distributions; and/or preparing advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell and rent mailing lists. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Mail order pride
Direct mail companies are sitting pretty as a cheaper, more targeted form of advertising than traditional mainstream media such as radio and TV. In fact, they often benefit in economic downturns from a redirection of advertising budgets away from expensive main media. The industry is facing increasing competition from internet advertising, digital TV and cable services. Technology continues to impact this industry with advancement such as data matching, mailing list compilation and printing technology.
Customers who bought this item also bought
2007 Worldwide Direct Mail Advertising Industry Report
2010 U.S. Direct Mail Advertising Industry Report
2008 U.S. Direct Mail Advertising Industry Report
2009 U.S. Direct Mail Advertising Industry Report
2009 Worldwide Direct Mail Advertising Industry Report
2008 Worldwide Direct Mail Advertising Industry Report
Direct Mail Falls, E-mail Soars: Report and Webinar
Direct Mail Falls, E-mail Soars
2007 U.S. Direct Mail Advertising Industry Report
Analyzing the Australian Media & Advertising Industry
US Addressable TV Advertising
Mobile Media Advertising Opportunities: The Market for Advertising
|
|
|
|
