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Celebrity & Sports Agents in the US
IBISWorld, Nov 2008, Pages: 38
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing client’s financial affairs; and generally promoting the careers of their clients. A company operating in this industry is involved in negotiating with promoters to obtain employment contracts for artists, athletes, and entertainers. Agents obtain information regarding suitable work and can conduct auditions. They collect commission for their services and manage the entertainers business affairs. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Introduction
Star Opportunity from Merges
This industry has high levels of competition and is beginning to experience saturation, as small agents and managers, operating independently, enter the market. Industry players will seek mergers and acquisitions in order to boost market share. Over the forecast period agents will invest in research and development (i.e. scouting for the next big thing) in the US and abroad and engage in fierce, and costly, battles with competitors to win clients.
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