Bundled Services in European Utilities is an essential practical guide for any utility looking to expand its product portfolio or make the most of the services it offers. This report is essential reading for key decision makers in European utilities. It provides you with comprehensive coverage of all components in the bundled service development program. Whether you are a director of residential retail strategy or involved in new product development, partnerships, customer service, technology, sales, and marketing, this report makes essential reading. Use the report to establish the amount of investment required in order for you to develop a compelling customer proposition. The report answers the following key questions: • How far will my brand stretch? • Should new services be developed in-house or should a partner be brought in? • Is the investment needed to develop these services going to deliver a profitable return? • How important is it to consolidate our customer service functions? • How much of an effect will selling bundled services have upon customer retention?
