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Online Consumer Selling: A Multi-Channel Perspective
eMarketer, Feb 2005, Pages: 21
Researching product information online then purchasing offline has become common buying behavior for many shoppers. As consumers become comfortable mixing in-store, catalog and Internet shopping experiences, retailers must seamlessly integrate those channels—or risk losing wallet share to more responsive competitors.
This report is for the Attention of Online and Offline Retailers, Marketers and Advertisers.
The Online Consumer Selling report explores the many ways that the Internet is changing the shopping experience—on- and offline.
The Internet is empowering consumers, giving them the ability to compare old products, find new products, communicate with other shoppers and even find lower-cost products, all without walking into a single store.
In this fast-paced, compare-by-click shopping world retailers must learn new rules for engaging customers.
To acquire new customers and retain and deepen relationships with existing ones, retailers have to meet consumers wherever, whenever and however they want to shop. This requires a level of organizational and technological integration that recent research indicates many retailers have yet to achieve.
Key questions in this Emarketer 'Online Consumer Selling' report addresses:
- What are 'The New Rules for Engaging Customers'?
- What is the role of the Internet in multi-channel shopping?
- How do retailers perceive the importance of integrated sales channels?
- Why do consumers prefer to shop across retail channels?
- How many consumers cross-channel shop?
- How are retailers integrating catalogs with Web sites?
- And many more…
Companies Mentioned:
Aberdeen Group
BizRate.com
Catalog Age
Channel Intelligence
comScore Networks Inc.
Direct Marketing Association
DoubleClick
eMarketer
ForeSee Results
Forrester Research
Fry, Inc.
J.C. Williams Group
LakeWest Group
Millard Group
Nielsen//NetRatings
Retail Forward
Shop.org
The Dieringer Research Group
the e-tailing group
US Department of Commerce
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