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Viewing report
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Digital and interactive TV markets: Service development and uptake to 2007
Datamonitor, Feb 2003, Pages: 90
Introduction:
After several years of rapid growth following the launch of digital services across Europe in the late 1990s, growth of the digital TV market has slowed considerably and market development has been delayed. Although the last 12 months have been difficult for the European digital TV market, issues are now being resolved. As a result, accelerated growth is expected by the end of 2007, at which point over half of the European TV market will have made the transition to digital.
Scope:
* Examination of the key issues and trends in the development of the European digital TV market
* Analysis of changing market characteristics as the digital TV market moves beyond pay-TV
* Assessment of the state of digital TV development and opportunities by platform - cable, satellite and digital terrestrial
* Detailed profiles of the digital TV environment in 14 national TV markets, examining regional issues and plans, key players and competitor strategies
* Forecasts of digital TV uptake by platform to 2007, at both a pan-European and national level
Report Highlights:
Digital TV will reach 80 million European households by the end of 2007. Satellite will remain the prominent digital platform in 2007, accounting for 41% of the European digital TV market.
The small multi-platform markets (Portugal and the Nordic countries) will experience rapid growth, reaching the highest levels of digital development by 2007. Conversely, the advanced pay-TV markets (France, Italy, Spain and the UK) will experience the slowest growth rates to 2007.
Although pay-TV services have been a key driver of the digital TV market, free-to-air offerings will become increasingly crucial over the next 5 years.
Reasons to Purchase:
* Recognize the key issues and trends in digital TV development on different platforms - cable, satellite and terrestrial
* Understand the changing strategies for digital TV development
* Size current and future market opportunities for European digital TV
Identify the key players and partners that are shaping digital TV market development
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