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Vertical mobile business: cherry-picking niche opportunities
Datamonitor, Oct 2003, Pages: 175
Introduction:
Tailoring mobile solutions to specific vertical markets is only the start of the current battle, as mobile solutions attempt to move beyond vanilla sales and service flavors. Datamonitor assesses some potential future scenarios for mobile solution roll-out in 6 vertical markets, by considering improvements to the current industry structure in each, and includes opportunities by vendor type.
Scope:
* Coverage of six vertical markets includes automotive, logistics, travel and leisure, healthcare, financial services industries, and the public sector
* The report is aimed at European and North American vendors. Figures provided however, cover European, US and Asia-Pacific regions
* Numerical analysis is split by constituent solution part, including devices, soft(middle)ware, hardware and components, SI, PS and management
* Chapter focus on vertical sector analysis, technological topic analysis, solution v product strategies and competition and vendor profiles
Report Highlights:
Most large vendors are approaching the mobility sell in a fundamentally flawed way, targeting existing sub-vertical segments in isolation for reasons of protectionism. Whilst it is unsurprising that defensive strategies abound at a time when revenues remain hard to come by, this fundamentally misses the point about the future of enterprise mobility
The emergence of mobile web-service technologies, mobile portals and information-aggregation middleware will serve to link sub-sectors of particular vertical markets, for example integrated component supply, automotive assembly, forecourt sales, after-sales, service and repair and roadside-assistance
Rather than wasting money on trying to develop end-to-end offerings, focus should be on partnering with smaller, innovative niche players to address all vertical sub-sectors. Most existing mobile middleware vendors will survive, as such partnerships leverage their competence in the medium term, and the mass-market sustains them in the longer term
Reasons to Purchase:
* Plan partnership strategies to maximize revenue from existing competence through extension into other relevant sub-vertical markets
* Address potential shortfalls in future delivery/ implementation competence in light of financial opportunities analysis by solution segment
* Understand the structure of specific vertical markets and the relevant technologies with which to target them
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