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China Dairy Products Market 2003
China Market Research, Feb 2004, Pages: 52
Over the past 20 years, China's dairy industry has blossomed from near nonexistence to boast more than US$ 3 billion in annual sales.
Although traditional tastes and cuisine do not include the use of dairy products except as a supplemental nutritional product, contemporary
China's urban and increasingly westernized population is increasing its appetite for milk and other dairy products. According to figures
published by the Ministry of Agriculture, dairy consumption has grown over 10% each year for the past three years. However, Chinese per capita dairy consumption ranged somewhere between just 7 and 9 kg in 2001, far below the worldwide average of 105kg (see Figure 1 ). And according to statistics, in 2001, Americans consumed about 91 liters of milk per person, while the average Chinese person consumed less than four liters. While per capita figures in China are usually
misleading, the extremely low averages associated with dairy consumption provide a rough idea for potential growth.
** Available in English version **
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