Introduction Banks are refocusing on how to maximize ROI from Internet services. Datamonitor believes the Internet has great potential as a distribution channel but only where used cost effectively and where integrated with other direct and non-direct channels. eBanking Strategies in Europe 2003 is Datamonitor’s definitive guide to the past, present and future of Internet banking in Europe.
Scope Primary interviews with leading figures in the European banking and Internet banking space
Coverage: Western Europe with reference to other markets where they illustrate best practice
Datamonitor's unique market forecasting tool used to forecast Internet banking customers to 2007
Reasons to Purchase Identify how to maximize ROI from your existing Internet investments
Identify which online functionality enhancements are most likely to generate ROI
Determine how the Internet fits into a multi-channel strategy
Find out what consumers want from Internet banking services and what they do online
Benefit from Datamonitor's forecasts of Internet banking customers to 2007
Report Highlights The number of European consumers banking online increased at a compound annual growth rate of 45.0 per cent between 2000 and 2002
Consumers who bank online are keen users of the Internet for leisure purposes and enjoy buying other goods and services online. Banks should respond to this demand
Banks can fine tune their online distribution strategies by mirroring the market leaders. In particular they should look to get the basics right while simultaneously developing advanced services attractive to more experienced Internet banking customers
