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Competitor Tracking, Customer Acquisition in the UK Major Power Users Sector, Issue 1
Datamonitor, Jan 2003, Pages: 51
This report identifies both those utilities that have been successful in acquiring and retaining business in the UK major power users market during 2002, and those that are likely to do well to 2004. More importantly, the report identifies what the successful suppliers have done right, and how others can improve their customer acquisition and retention rates.
Scope:
- Customer churn in the UK’s over-1GWh segment during 2002 - analysis of wins and losses by supplier
- Case studies - British Energy, London Electricity, TXU Energi. Analysis of their customer focus and customer base trends
- Analysis of the market at risk for 2003-04 - which utilities have the most high-risk customers, and why?
-Action points - strategies for successful customer acquisition and retention in the over-1GWh segment.
Report Highlights:
British Energy and London Electricity are examples of successful customer acquisition and retention strategies, while Powergen, Electricity Direct and npower lost customers during 2002
While 44% of survey respondents remain undecided in their future switching intentions, most of the major power buyers have already made up their minds, often influenced by the quality of service they receive from their present suppliers
Scottish and Southern has the highest share of secure business among the largest suppliers, followed by London Electricity and British Energy. By contrast, Powergen and npower have the least secure customer bases among the major suppliers.
Reasons to Purchase:
- Gaining unparalleled insight into the behavior and preferences of UK major power users due to extensive and in-depth survey coverage
- Benchmarking your customer acquisition and retention record against your main rivals and assessing your competitive positioning
- Evaluating the risks and opportunities of further customer switching
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