Key Findings - 4 i. Users - 5 Car and Navigation Ownership - 5 In-Built Navigation Systems: Decisive in Car Purchase Decision Making Process? - 5 Frequency of Use - 5 Performance Satisfaction Levels - 5 Navigation Re-Purchase and Recommendation Likelihood - 6 ii. Non-Users - 6
Introduction - 7 Survey Structure and Objectives - 7 Respondent Demographic Profile - 8 Gender - 8 Employment Status - 8 Management Level - 8 Geographic Distribution - 9 Internet Usage - 9 Survey Procedure - 10 i. Navigation Users - 10 ii. Navigation Non-Users - 10
Results 1.1 Car Ownership - 11 1.2 Navigation Ownership - 11 1.3 Type of Navigation Owned - 11 1.4 Navigation Manufacturer - 12 1.5 Type of Car Owned - 12 1.6 Navigation Fitted as Standard? - 12 1.7 In-Built Navigation System Presence: Decisive to Car Purchase? - 13 1.8 Navigation Usage - 13
2.0 Navigation User Expectation and Satisfaction Levels - 14 Traffic Flow Information - 14 Road Diversion Information - 14 Speed of Response - 14 Accuracy - 14 Reliability - 14 Usability - 14 Visual Information Quality - 14 Audio Information Quality - 15 Value for Money - 15
3.0 Navigation Non-Users Results - 17 3.1 Intended Navigation Usage - 17 3.2 Type of Navigation Preferred - 17 3.3 How much would you be willing to spend? - 18 3.4 Purchase Likelihood within the next 12 Months? - 18
Appendix
Navigation: A Market Snapshot - 20 The Infomobility Revolution - 22 What is GPS? - 24 Galileo: Europe's GPS Alternative - 27 Glossary of Navigation Related Terms - 28
