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Transforming Internal Communication
Business Intelligence [part of Optima Media Group], Pages: 250
Why a strategic approach to internal communication should be top of your business agenda. Why it's critical that the internal communication function is involved in formulating corporate strategy, as well as communicating it. Exclusive research findings - find out how over 100 leading international companies are developing and managing internal communication strategy. Globalization, changing technology, increasing numbers of mobile and remote workers, changing attitudes towards work - these are just some of the trends which are driving the transformation of internal communication. Getting the right messages across to the right groups of people at the right time has never been more important than in today's dynamic, diverse business environment. Drawing on exclusive research into how leading international organizations are facing ever more demanding internal communication challenges and opportunities, Transforming Internal Communication is a blueprint for developing an internal communication strategy which drives your organization towards its corporate goals.- 'an excellent report. tackles issues of internal communication, and how this can add real bottom-line value to your organization' - Strategic Communication Management - 'This report is invaluable for internal communications professionals, both in terms of the trends it highlights in the survey results and the many and varied case studies. It is these real life situations that people like me can relate to and learn from.' - Mark Durant, Project Manager, Communications and Training, Barclays Bank plc
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