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Pre-schoolers AND Mothers 2004 Report™
Children's Market Services Worldwide, Inc, May 2004, Pages: 120
Pre-schoolers, ages 3-5, are the hot and growing market. There has been a marked increase in this age group during the past five years and very little information is available to marketers and advertisers. Recognizing that this is a difficult age group to interview, Dr. Selina S. Guber, psychologist and president of Children's Market Research, Inc. conducted individual interviews with children ages 3-5 and with mothers of children in this age range. The report covers toys/games, favorite TV cartoons/programs, food/snacks, favorite personalities, and more.
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