This report incorporates both historical and 2004 consumer data concerning the growing market for bundled services.
The report provides insight into which service combinations currently work for consumers and focuses on future consumer demand for new products and services.
“Cost savings are definitely a powerful lure for bundled services, but service providers can also increase adoption by providing additional services to the bundle, For this service model to succeed, service providers have to offer value on both fronts, through pricing and by incorporating advanced services such as online entertainment options.”
