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The Pharmaceutical Sales Force Outlook: Structures And Strategies To Maximize ROI And Boost Product Uptake
Business Insights, June 2003, Pages: 145
The management report, 'The Pharmaceutical Sales Force Outlook: Structures and strategies to maximize ROI and boost product uptake’ provides a detailed, timely examination of sales force structures and the factors that impact sales force return on investment (ROI). The report is based on interviews conducted with sales executives in the US, Japan, France, Germany, Italy, Spain and the UK uncovering sales force structures and strategies to maximize sales force ROI. Analysis of trends in sales force size, structure and use of technology for companies of different sizes and in different countries are provided to support future strategic planning. The report examines the factors that affect sales force ROI, presents models for assessing both field force productivity and ROI and recommends how pharmaceutical companies can maximize ROI through effective sales force management. This report also provides a framework to analyze different ways in which companies can leverage corporate sales and marketing expertise to support product launches. Use the latest analysis in this report to define the ultimate sales force strategy that will deliver the best results and give you the competitive edge.
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