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The ehealth Market In The UK: Assessing The Online Needs Of Physicians And Consumers
Datamonitor, Feb 2005, Pages: 63
The UKs healthcare IT infrastructure is set to undergo many changes over the next decade, including mandatory adoption of ePrescribing and expansion of telemedicine services. Pharmaceutical companies can become involved in this modernization process by providing education and services that support physicians and consumers as they adapt to the many changes in the UKs system of healthcare.
Report Scope
Analysis of the changes taking place within the eHealth markets in the European Union (EU) and the UK
Examination of UK consumer behavior, focusing on Internet penetration, online information requirements and the changing physician-patient relationship
Exploration of online information requirements of PCPs practicing within the UK, focusing on Internet-services that PCPs feel are valuable
Assessment of the impact of the NHSs IT infrastructure upgrade on PCPs, consumers and pharma companies operating within the changing UK market
Report Highlights
A significant challenge the pharmaceutical industry faces with regards to the UK consumer is winning their trust. The Internet is a pull-medium, meaning that users need to independently seek the information a company is providing. Therefore, the primary goal should be to reassure potential users that sites sponsored by pharma are reliable.
The situation in the UK provides pharmaceutical companies operating within the country with a unique opportunity. While individual companies cannot force cooperation between physicians and the government, they can ease the transition as healthcare workers begin to adopt what will ultimately become mandated standards of technology.
The ready availability of health-related information has changed the dynamics of the physician-patient relationship. It is now increasingly common for a patient to arrive at a doctors office with both an idea about a possible diagnosis based on symptoms experienced and a basic awareness of possible treatments.
Reasons to Purchase
Understand the current and future eHealth market in the UK - including how pharma can help physicians and consumers adopt new technology standards
Learn how non-traditional marketing activities, such as providing physicians and consumers with education and services, have value in the UK market
Identify key opportunities in the current and future markets to assure your influence before, after and during the point-of-care
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