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The Future Of Savings And Investments For The Self-Directed
Datamonitor, Feb 2005, Pages: 32
This thought leadership piece of analysis assesses the key drivers behind self-directed behaviour and the emerging customer propositions geared towards meeting the needs of this investor group. It finishes with our independent opinion as to the winning business model for these self directed customers in the future.
Report Scope Provides a full analysis of the current scope of self-direction including primary research data from our New Consumer Insight Survey Outlines the components of the ultimate solution for customers taking a self-directed approach to their savings and investment needs Covers the non-life savings and investment sectors including deposits, investment funds, equities, bonds, structured products and portfolio management European in focus, but contains ideas and analytical frameworks that are applicable at a global level Report Highlights Our 2004 survey of European consumers reveals that at an overall level the inherent desire to seek the aid of a broker or adviser in managing finances is quite weak. Only 17.2% of European consumers for example agreed with the statement 'I prefer to use a broker/adviser to manager my finances'.
Providers should empower customers with the information, support, and full range of product choices to allow them to manage the majority of their savings and investment needs independently. Encouraging rather than insisting upon self-direction through product design, financial education and the necessary support, including, where needed, advice.
We are convinced that a comprehensive self-directed savings and investment proposition is a robust and viable long-term alternative to strategies based around either narrower product specialisms or an advice-lead 'wealth management' approach.
Reasons to Purchase Assess the market opportunity presented by the self-directed segment and its relative weight in the wider savings and investments sector Better understand what governs a self-directed approach to savings and investments to support marketing efforts towards existing and potential clients Benchmark your value proposition against our expert opinion of the ideal offering to see where refinements and improvements can be made
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