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China Media & Entertainment Part III: The Chinese Film Market
China eCapital Corporation, March 2005, Pages: 117
The Chinese film market has entered into a period of phenomenal growth. Standing at RMB4.1 billion ($495 million) in 2004, the market is forecasted to grow at a CAGR of 36% over the next three years, reaching RMB10.4 billion ($1.2 billion) by 2007.
The most visible investment opportunities in the Chinese film sector, according to the report, lie in the two ends of the industry's value chain, namely film production and exhibition. While box office remains the single most important revenue driver in the near term, the home entertainment markets and television broadcasting—particularly digital pay-TV and IPTV—offer the most growth potential for the film industry.
The report also makes a number of policy recommendations including speeding up the rollout of a film rating system, relaxing quota for foreign imported films, allowing foreign and private Chinese companies to distribute foreign films in China, and stepping up the fight against piracy.
In addition to providing a comprehensive overview on the landscape and the regulatory framework of the Chinese film industry, the report also profiles some 30 key players in the marketplace.
Major Themes of the Report:
- It is estimated that the Chinese film market was approximately RMB4.1 billion ($495 million) in 2004, out of which box office totaled RMB1.5 billion ($181 million). However, the actual amount netted by Chinese film producers that year was only RMB1.2 billion ($145 million).
- The Chinese film market will enter into a period of phenomenal growth with the overall film market growing at a CAGR of 36% over the next three years to reach RMB10.4 billion ($1.2 billion) by 2007.
- In the short term, it is believed that box office will remain the single most important revenue source for the industry. Over the longer term, we believe that the home entertainment market and television broadcasting—particularly digital broadcasting—offer the most growth potential.
- The film sector is gradually opening up to private and foreign investments, and more liberalization is on the way.
- For financial investors, major investment opportunities lie in the two ends of the film value chain—content and exhibition.
- Consolidation is happening, and there is a lot more room for it to speed up.
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