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eCompliance - Part 2: The Physicians Perspective
Datamonitor, March 2005, Pages: 84


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The eCompliance market, though immature, is developing rapidly. The market will continue to grow as novel means of addressing compliance issues through online channels emerge. Long-term, vendor market success will rely on the diversity and depth of the products provided. Pharmaceutical companies should invest in the expansion of their online compliance offerings in key disease areas.

Report Scope
Overview and assessment of physician and patient use of online compliance and disease management tools
Examination of diseases where non-compliance is an issue and of the methods employed by physicians and pharmaceutical companies to help resolve this
Analysis of the key offerings from a range of eCompliance vendors, including case studies
Strategic advice and recommendations on positioning for the future growth of the market

Report Highlights
The endorsement of online compliance tools by physicians is central to the success of these applications The provision of simple, effective disease management tools, such as pill planners or symptom monitors, with direct links to the treating physician may encourage patients and physicians alike to use this medium more frequently.

Compliance is an issue that affects all stakeholders in the healthcare industry. Although the estimated $25-30 billion cost of unfilled prescriptions is largely borne by the pharmaceutical industry, the associated expense resulting from non-compliance is shouldered by healthcare systems, insurance companies, pharmacies and physicians.

Patient awareness of online compliance programs is low, suggesting that much of the revenue lost and expense incurred due to non-adherence can be recouped. Stakeholders should work together to enhance patients understanding of the issues surrounding non-compliance and to raise the profile of selected compliance tools.

Reasons to Purchase
Understand the physicians perspective on the evolution of the online disease management and online compliance market
Recognize the need to educate physicians how best to identify patients who would benefit from participation in eCompliance programs
Identify opportunities for investment in the development of new eCompliance tools in key disease areas


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