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2004 Market Guide to Central Asia: Attitudes and Actions Toward Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 960


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The 2004 Market Guide to Central Asia is mandatory reading for marketers targeting Central Asian shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.

It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the Healers, Investors, Managers, and other consumer segments that make up each market. You’ll learn new approaches for positioning products and communications using the HealthFocus Benefit Platforms.

The 2004 Market Guide to Central Asia includes four reports. Each report contains detailed information on the consumer market for health and nutrition in China, India, Japan, or Thailand. The China and India reports contain trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.

The reports focus on shoppers in the various regions. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons. Trend data is provided for comparison between 2000 and 2003.


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