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2004 Guide To Latin America: Attitudes and Actions Toward Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 960
The 2004 Market Guide to Latin America is mandatory reading for marketers targeting Latin American shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.
It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the Healers, Investors, Managers, and other consumer segments that make up each market. You’ll learn new approaches for positioning products and communications using the HealthFocus Benefit Platforms.
The 2004 Market Guide to Latin America includes four reports. Each report contains detailed information on the consumer market for health and nutrition in Argentina, Brazil, Mexico, or Venezuela. The Argentina, Brazil, and Mexico reports contain trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.
This report focuses on shoppers in all four regions. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons
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